The Value Machine Review

The Value Machine is a new product from Kieran Ward that the professional tipster claims will automate his systematic approach to betting and resultantly, provide a decent profit.

What does the product offer?

It isn’t very often that tipster services come along that really pique my interest however The Value Machine is one of the rare examples that has managed to do just that. Kieran Ward is actually pretty well known in the online betting world where he has operated a number of different services, generally with a decent degree of capability. The Value Machine is a piece of software that takes Kieran Ward’s approach to betting and automates it in an online format which allows users to simply click a button and get selections. Unfortunately, there isn’t much information available for The Value Machine, however The Morning Value Service on which it is based has attained a strike rate of 16.24% which certainly doesn’t sound like a lot, but in the main Kieran Ward concerns himself with much longer odds, something that naturally has a knock on effect on the numbers.

How does the product work?

Kieran Ward claims to have been betting for over 20 years with wildly varying degrees of success. He says that he has ultimately found that if you want to make betting a profitable affair, then you have to be willing to look at horses that represent value.

This is something that I have heard over and over again from different so called tipsters, however in the case of The Value Machine this genuinely seems to be the approach. In the case of The Value Machine, it identifies this by applying a “set of complex selection criteria” before looking at the market. This helps the software to highlight value bets.

What is the initial investment?

At the time of writing, Kieran Ward is offering The Value Machine on a trial basis. This means that you can access The Value Machine for 14 days for just £7 plus VAT. Once this has elapsed however, a monthly subscription to The Value Machine will cost you £57 plus VAT or alternatively, you can sign up for The Value Machine on a quarterly basis.

This does offer some small discount with the service costing £147 plus VAT per quarter. Because all options are sold through Clickbank, they also come with a full 60 day money back guarantee.

What is the rate of return?

The headline for The Value Machine says that his selections have made millions for his combined user base over the years. Realistically, The Value Machine isn’t going to make you that kind of money. I am also not really sold on the claim of £1142.83 to £20 stakes. I do however believe that there is some profit to be had here.


There is no denying the pedigree of The Value Machine. Kieran Ward is a well enough known figure and his previous services have been very extensively proofed with geegeez and the Secret Betting Club as well as Race Advisor. The thing is however, it is clear to me that The Value Machine isn’t a get rich quick thing.

Whilst Kieran Ward has shown that his other services can make money and The Value Machine has that potential, but that is all that it is at the moment. Given the rather high subscription costs, I would be inclined to wait and make sure that The Value Machine can deliver on its own merit before committing here.



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From: Simon Roberts