William Booker Racing is a new to market horse racing tipster service which is operated by the eponymous William Booker. He claims to be able to generate a quite substantial profit through his selections.
Introduction to William Booker Racing
It isn’t very often that I like to start by outright quoting from the sales material. But the headline (well, 3 sub-headers I guess. If we’re being technical here) for William Booker Racing is a doozy. It reads:
“Warning: This controversial website may be upsetting to a few misguided readers who’ve been deceived, mislead and sold betting systems that promise the world but deliver nothing. Listen up as this…
72 YEAR OLD EX MECHANIC REVEALS HIS TOP SECRET SELECTIONS THAT LET YOU EASILY MAKE £36,748.82 IN JUST 12 MONTHS!
Finally… You Can Get The EXACT TIPS That I Use To Achieve Financial Freedom With No Effort At All…”
That is a hell of a lot to unpack, but more importantly, it really sets the picture for what you’re supposedly getting yourself into. And I don’t really mean that in the best light.
But with all of that said, it’s hard not to overlook William Booker’s income claims. Let’s be honest, a lot of the time you don’t come close to those pounds and pence figures. But that doesn’t mean that there isn’t money to be made. And honestly, if William Booker Racing can deliver even half of what is discussed here, it would make it a winner.
Of course, as is so often the case, the service is also riddled with some very strong questions about what exactly you are getting into. Because despite William Booker talking a lot about the system behind William Booker Racing, little of it is actually insightful. So, with some very mixed ideas of what to expect, let’s get right down to it and see just how well this service will perform.
What Does William Booker Racing Offer?
Honestly, there is a hell of a lot to unpack with William Booker Racing. So much of what William Booker does is… Well, it’s not exactly conventional betting. With that said, nor is it based on unique principles either. In actual fact, I’ve seen many services based on the same premise, albeit lacking quite the spin that exists here.
Which takes me straight into the bets that are advised. Because William Booker Racing is exclusively based around a very niche bet type. Namely, a Canadian. For those of you who may not be familiar with this, well, I wouldn’t blame you really. The truth is that it isn’t the kind of thing that you typically see in betting.
That is because it involves taking 5 selections and bundling them up into one massive accumulator. This includes 10 doubles, 10 trebles, 5 four fold accas, and a five fold. These bets can get very big. Especially if you’re in the privileged position of a full Canadian bet landing.
Now this leads me into talking about William Booker Racing and odds. Which is an interesting thing. Obviously you have those massive potential returns if every bet comes in. For example, if one of William Booker’s bets won on every front, you’d see returns of 393/1. That is a massive win. Of course, that also has to be prefaced with that very big “if”.
In terms of the individual bets, you can expect to see quite middle of the road things from William Booker Racing. In the few examples that are provided, and based off what I’ve seen, you just won’t see those long odd bets. At best, I think that I’d describe them as rather low to middling with most individual selections odds falling between 3/1 and 4/1.
The volume of bets is a complicated thing. Because as I always find with services that utilise this more exotic accas, how do you measure the bets? There is the argument to be made that a Canadian is just one bet. But technically, it’s made up of 26 bets. So, is William Booker Racing a high volume service, or a low one?
Personally, I put a lot of the emphasis on figuring this out based on the staking plan. If you’re recommending a flat stake, I figure it’s just one bet. If you’re doing like William Booker does and staking £26 on 26 bets, that reads to me as treating it as 26 bets. Now that doesn’t invalidate anything if you choose a different method or approach. As I say, it’s a bit of a complicated thing.
But however you choose to look at it, there is no denying that it has a massive impact on the betting bank required. Now this isn’t really an area where William Booker is forthcoming with information. He says in the sales material for William Booker Racing that you can start with just £2.60 “or bet as much as you like”. That doesn’t tell you a lot though.
The fact of the matter is that if I were following along with William Booker Racing, I’d be inclined to ensure that however I were categorising the stakes, I had enough to cover 20 bets. Whether you view that as a 520 point bank (counting each bet as 1 point) or a simple 20 point bank, it’s important to consider your draw-down potential. Because whilst in theory those smaller accumulators keep your going, I’m not sure just how often William Booker’s selections will actually win.
You see, one critical piece of information that is missing when look at William Booker Racing is the strike rate. We are shown just 2 bets, both of which show a profit. There is an implication that this kind of result is typical. But even if you give William Booker the benefit of doubt on these bets (which I don’t think I would), it is still a very small data sample that you’re working with.
With all of this said, there is only really the logistical elements to discuss. This is an area where William Booker does seem to have an idea of what he’s doing. As you’d expect from pretty much any modern tipster service, selections are sent out to William Booker Racing subscribers directly via email. However, they are sent out the evening before racing, typically before 11pm.
How Does William Booker Racing Work?
Now so far, I don’t think it’s unreasonable to say that William Booker Racing looks like it could potentially be an interesting prospect. Despite some very key omissions (at least in my book). But those key omissions really start to show just how much information on what is missing when you try to look at how it all works.
Sure, there is the clear premise behind William Booker Racing. This boils down to the notion that you can use Canadian bets to cover smaller wins which will keep your bank afloat, whilst waiting for a win to come in and boost the profits. And all of that isn’t really anything new. As I mentioned at the start of this review, I’ve seen a number of other services implement this strategy (with admittedly very mixed results).
But how exactly is William Booker identifying those selections? The short answer is that there is no way of knowing. There is a lot of information that is obfuscated, but that is one of the big ones. Because with William Booker Racing, you’re looking at a service that provides 5 bets per day, every day. That isn’t unbelievable, but I’d at least want some insight into that selection process. I’m not talking about a complete breakdown, but anything more than being told it is focused on “picking winning selections that produce consistant [sic] profits”.
What makes this really frustrating is that there isn’t even any proofing. Now given that William Booker says that for the past 5 years he’s been tweaking the strategy that is behind William Booker Racing. And also given that the results he claims to have made were for the last year. I see no reason for this proofing to not be present. Because one would hope that records were kept over this period. Especially considering that this was still in the trial state at that point.
What is the Initial Investment?
If you want to subscribe to William Booker Racing there is just one option that is available. This is a one time payment of £30 (plus VAT) for which William Booker says that he will provide 2 months worth of tips. Notably, despite this clearly being a tipster service, there is no option or discussion of renewing the service past this.
What you do get is a full 30 day money back guarantee. This is backed up by Clickbank who process the payment for William Booker Racing. Generally speaking, they are pretty good at honouring this, so long as you don’t consistently return products through them.
What is the Rate of Return?
Now we come to the numbers, and this is an area that I’m really keen to dissect. As is mentioned in those headlines, there claimed income for William Booker Racing stands at £36,748.82. This sounds like a high number, but nor does it sound impossible. Personally though, I am sceptical. Especially in light of the fact that the only evidence backing this up is a questionable screenshot of a Betfair account.
So, just why do I find this number to be so questionable? Well, if you look at the two bets that William Booker does show us, he has backed both of them to £26 per bet. Establishing that as a single point, this would mean William Booker Racing has made a profit of 1413.41 points. Interestingly, that isn’t necessarily unfeasible. I’ve seen similar services produce much better results. What they have also provided however is comprehensive proofing which is very much lacking here.
Conclusion for William Booker Racing
There are two big questions that hang over William Booker Racing in my eyes. Firstly, why does William Booker go so far out of his way to not really tell you anything about… Well, anything. It is an increasingly frustrating and disconcerting pattern in tipster services whereby tipsters go out of their way to tell you as little as possible about what they are doing and offering.
Sure, William Booker will tell you that you can get “Instant Floods Of Cash On Demand” or that he will show you “How To Stop Throwing Your Money Away And Start Making Consistent Profits”. And then he goes off on a tangential narrative about how he too has “bought tons of betting systems and joined even more tipsters” who all failed him. But conveniently, he’s managed to go away and develop this winning strategy that is making him more money than ever before.
Of course, I don’t believe a single word of it. The fact of the matter is that William Booker presents numerous opportunities to actually explain himself. Explain his approach. Provide proofing. Even show some even slightly tangible evidence for William Booker Racing. But he doesn’t, and I can’t help but think that is probably because it just isn’t available. And that is concerning.
Secondly, I’m just not sold on those profits. Which I know seems a little ironic when I’ve already conceded that I’ve seen similar services make a lot of money. If I’m honest, I’ve seen them smash the profits William Booker claims. One service that I know of that uses Lucky 15 bets rather than Canadians is currently up 17,616.59 points in a little over 4 years. So why does a tenth of that seem so questionable?
Well, for me it’s all about presentation. First things first, William Booker doesn’t talk in points, but pounds and pence. That is an approach that is typically used by more questionable tipster services that aim don’t aim to provide any information that serious bettors might be looking for. Because those bettors know what to look out for and when something is likely BS. Instead, the aim is to bring in those who specifically don’t know about betting. £36,000 means something to those kinds of people.
If William Booker Racing were genuine, I’d fully expect to see some proofing from William Booker. It’s that simple in my mind. The man says that he’s been working on the system for a while, but there just isn’t evidence of this. And when that is combined with the way the results are measured, a 60 day subscription and a 30 day money back guarantee, and sales material that relishes the vague… It’s just not a good look.
Here’s the thing. I’ve been doing this for a long time now. And the truth is that when I look at William Booker Racing, I see countless other tipster services that have taken an almost identical approach. How many of those are still operational now? Likely none. Because they all seem to quietly close up not long after that money back guarantee period has elapsed.
Does this mean William Booker Racing will definitively do this? Absolutely not. And honestly, I’d love William Booker to rise up to the points I’ve made. I’d love to see his proofing for the 5 years where he has been using his approach. I’d love to see actual testimonials rather than text next to an image that seems to have been ripped from a Facebook thumbnail.
But I don’t believe that this will ever be forthcoming. Honestly, I can see the appeal of William Booker Racing. And if you’re that enamoured, I suppose £30 and that money back guarantee isn’t a lot of money to follow along on paper. But personally, I can say with the utmost confidence that I would give William Booker’s service a very big miss.