Will’s Winners Review

Will’s Winners is a new to market horse racing tipster service that is operated by William Ross. He claims that his selections will allow you to produce some pretty substantial profits. 

Introduction to Will’s Winners

One of the things that I talk about a lot when it comes to measuring the worth of a tipster service is how genuine it is. More than anything else, this is probably the single most important measure in my mind. Why exactly is this? Surely the profit is more important? The strike rate? The sustainability? These are all incredibly important factors. But they don’t really mean much of anything if the tipster operating a service isn’t actually working to at least try and provide the best possible information.

The thing is, it can be difficult to know what is genuine and what isn’t. Let’s look at today’s review subject, Will’s Winners. William Ross starts by his sales pitch by saying “Let me guess, you’ve seen tipsters offer you 50%+ strike rates, 100 points profit per month or even £600,000 per year? It sounds great doesn’t it? But then you join… And it all goes to sh*t!!”. Of course we’ve seen that! But importantly, this really does sound like a genuine tipster, doesn’t it? Somebody else who is sick of being ripped off.

Original Link: https://willswinners.co.uk/special.html

And when you look at the results etc. you could very easily think that you’re getting that. But the fact is that Will’s Winners looks a little too good to be true in my opinion. In more ways than one, and, as it turns out, there is seemingly a very good reason for this (which I’ll come to later). The fact is though that to look at what William Ross is putting out without scrutinising it, you’d see one thing. What you end up paying for may well turn out to be another entirely. Let’s explore why this ultimately is.

What Does Will’s Winners Offer?

It probably shouldn’t come as any real surprise to learn that many of the elements that are involved with Will’s Winners are incredibly straightforward. In many respects, I can genuinely say that what William Ross is doing here is almost… intriguingly typical. All of which doesn’t really come as any surprise to me. What it does do though is present a very certain type of service. 

So, first things first, I want to talk about how William Ross manages the service. This is… well, it’s arguably best described as minimal. Don’t get me wrong, it isn’t necessarily that there is anything inherently wrong with Will’s Winners, it just… lacks. This is mostly evident in the emails that contain the tips. They provide you with about the basics of what you need in terms of information and that’s about it. There is a lot of insight missing.

Other things to look out for is the fact that selections are only issued Monday through Friday with William Ross not tipping over the weekend (supposedly down to the lack of quality racing). These are typically sent out quite late in the evening (typically before 11pm). This at least  means that if you are following Will’s Winners, you have a decent window to get bets placed.

This is all unequivocally positive things. You see, Will’s Winners is a service that favours longer shots when it comes to betting. As such, there should always be decent odds available. However, if I were going to follow this, I would probably want to be using an odds comparison site if possible. This is mostly down to the fact that I’m just not convinced that William Ross’s results are going to be as good as claimed. This means that, maximising returns is very important.

This does lead me quite nicely into the odds. Looking at the “proofing” provided by William Ross for Will’s Winners (a topic I will definitely be picking back up), the lowest odds that he has picked out were 3/1. These go all the way up to winners at 11/1 (all of which are demonstrated on the same Betfair betting slips that I see far too often). That isn’t too out there, but they are long shots.

Interestingly though, the focus here is exclusively betting on a back to win basis. This is something that I don’t tend to see all that often with this kind of betting approach. What you would typically expect is a combination of win and each way on some of those longer shots. Not with Will’s Winners though. Somewhat concerningly, there is no explanation as to why this approach is taken.

As a final aside whilst we’re talking about bets, this is all pretty low volume. William Ross aims to provide at most 3 selections per day for Will’s Winners subscribers. That isn’t a huge amount to be betting on. In fact, it is really another example of that… averageness that seeps through the whole service.  What I will say though is that, this is the maximum number of bets you will place. The fact is that some days you be betting less, some days you may not be betting at all.

Finally, let’s talk numbers. Staking wise, it is recommended that you are betting 1 point per bet (although it does look like William Ross had something more planned as the sales material says “Bets are all straight WIN bets and carry a stake of either 1pt each”). This kind of level staking approach seems reasonable enough given the structure of Will’s Winners.

Slightly less reasonable in my mind, if I’m really honest, is the size of the betting bank. William Ross recommended that you need just 60 points. That all sounds good in theory, especially when you factor in the strike rate. But it is also based on Will’s Winners delivering on the claimed historic performance. Something that I’m not entirely sold on. #

Now, let’s talk about that strike rate. As is the case with much of Will’s Winners, it sounds very reasonable. William Ross is claiming a strike rate of 38.02% for 2021. That really does look within the realm of possibility. It’s certainly a long way from that BS 50% strike rate mentioned in the sales material, however, it is also much higher than similar services may say by a considerable margin. 

How Does Will’s Winners Work?

With all of that out of the way, let’s talk about how Will’s Winners works. This is a very interesting area because… well, William Ross doesn’t really seem to have much insight into how his betting approach actually works. There is some information provided, but it is minimal and seems to have more to do with a marketing narrative than actually providing insight and introspection.

This starts with William Ross saying that before Will’s Winners, he relied on other tipsters before simply deciding to go at it alone because they weren’t as claimed. Here, we are told, a year was spent tweaking and amending a service before ending up with a “WINNING strategy”. What does the strategy entail? Unfortunately, this is something that we aren’t told, at all. There is very little actual insight into the selection process, which is of course a concern.

Building on this, we are given a few other bits of information, however, these also seem questionable. There are two rules behind Will’s Winners. Firstly, no odds on favourites. The second one is a little more insightful. We are told that all bets will have a minimum of 3/1 odds so that it only takes one bet to land each day for there to be a profit. That sounds very reasonable, until you remember that a 33% strike rate at those odds is still a stretch in my experience.  

Adding to all of this is the incredibly limited proofing. Like I’ve mentioned, all that we are shown for Will’s Winners are the “betting slips” for the bets in September. This is particularly problematic as there are also claimed results going all the way back to January. As such, it is clear that William Ross realises the importance of proofing, so why provide such a limited example? It just seems a bit… well, off to me.

What is the Initial Investment?

In terms of costs there are two options available for Will’s Winners. The first of these is a 3 month subscription. For this, William Ross is asking a one time cost of £45 (plus VAT). Alternatively, you can sign up on a 6 month plan which is significantly better value and is just £60 (again, plus VAT). Both of these are framed against a claimed “real value” of £30 per month, a figure I am hugely sceptical of.

Of note is the fact that there is actually a full 30 day money back guarantee in place for Will’s Winners. William Ross does mention this in the sales material, to be fair to him. It is also pretty solid as it is offered through Clickbank. They are generally very good at ensuring that this kind of things are adhered to. 

What is the Rate of Return?

In terms of the profit for Will’s Winners, there are a few numbers that are thrown around. In terms of all of the different emails I received about this service, the profit of £8,668.75 has been pushed. For context, this is based off £25 stakes. Which brings me to William Ross’s other claim in terms of the profit for Will’s Winners. This is an incredibly 346.75 points which has been supposedly generated in less than 9 months.

From all of this, we can also calculate the ROI. Because of the level stakes, the 526 bets that William Ross claims he has placed means 526 point stakes. The profit suggests an ROI of 65.92% is attainable for Will’s Winners. That is incredibly high. I will say though that given the lack of proofing, I am very sceptical of both of these numbers. 

Conclusion for Will’s Winners

There are a good few reasons why I’m more than a little suspicious about Will’s Winners, if I’m really honest. That is also the reason why I started out this review by talking about whether or not a tipster service is genuine and how important that ultimately is. As a veteran of this industry, these are the kinds of things that are important to me. But I can definitely see how most people would look at William Ross’s claims and get excited.

So what kinds of things are there? Well, the first thing that stands out to me about Will’s Winners more than anything is the lack of insight into the selection process and what the service actually entails. You see, if you look at the sub-header in the sales material, William Ross actually asks “What is Will’s Winners?” before going on to tell you… well, not a lot really.

The fact that the closest we get to an explanation on this is a bit of a half cocked notion that revolves around odds and strike rates is concerning. Here’s the thing. It’s all well and good saying that if your minimum odds are 3/1 then you only need to have a strike rate of 33% to ensure a profit. By the same token, if your odds are always 100/1 you only need a strike rate of 1% to ensure a profit. Do you see how ridiculous that sounds?

To reiterate a point I made earlier, you can have the most eloquent approach to betting that man has ever seen. You can carefully balance stakes and risk and all sorts of other factors that work well on paper.. But if you’re just picking names out of a hat, you’re incredibly unlikely to actually produce a profit.

That is where I am with Will’s Winners. All of the information provided is of the wrong type to quell suspicions that I have as somebody who deals with this kind of thing quite often. And further adding fuel to that fire is the lack of real evidence that William Ross provides for the service. It simply isn’t good enough in my book.

Aside from the fact that I’ve seen the kinds of betting skips that are shown as being winners so many times that they mostly just set alarm bells ringing for me, there are a number of problems here. I know I’ve mentioned it, but a bit part of this is the incredibly limited data sample. It is also quite interesting to me that since Will’s Winners went live, William Ross has shown nothing but void bets and losers.

These are of course in stark contrast to the unproofed previous months where Will’s Winners was smashing 30 points a month most months. It’s hard not to look at that in the context of… well, everything else, and not see this as being suspect. At least, in my eyes it isn’t. Namely because this is exactly the kind of thing I’ve seen many times before now.

 Arguably the only real saving grace that Will’s Winners kind of has is that it isn’t expensive and there is a money back guarantee. But this isn’t really enough to warrant a recommendation. Maybe if everything else were a bit more neutral that could be a conversation about risk and reward. Unfortunately, it isn’t neutral. In fact, this is a service that I am highly sceptical about.

So, probably not surprisingly, I wouldn’t really look to recommend Will’s Winners. I can see the appeal. Especially because William Ross definitely does a good job of making out that this is a decent looking service. But I don’t believe a word of that. I’ve seen far too many incredibly similar services collapse after a few months. And if I’m frank, I see little reason to believe that this will actually be any different.


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From: Simon Roberts