Win King Review Betfan

Win King is a new horse racing tipster service operated by a tipster known simply as Malcolm in conjunction with the Bet Kudos arm of the Betfan group. It aims to provide a consistent second income for subscribers.

What does the product offer?

The sales material or Win King is very well put together and really creates the sense of a service that is something special. In fact, the headline for Win King asks if you are looking for the “Very Best Daily WIN Bets?”. It also mentions that you can make “loads of extra £££’s each month”. Of course it is necessary to take these claims with a pinch of salt, however there is always a question of just how far removed from the marketing the service actually is.

The logistics of the service are rather straight forward however and I don’t see anything that immediately makes Win King stand out. Selections are issued to subscribers on a near daily basis just the very occasional gap. These are sent out to subscribers via email as well as uploading the selections to a member’s area.

Adding to the straight forward nature of Win King is that fact that all of the bets are win bets which means that placing them is a cinch. You should be able to place bets through any bookmaker or betting exchange as a result of this. The volume however can be a bit of a problem in my book. Whilst most days only have between one and three bets, some days end up much higher than this.

In terms of the numbers, Win King eschews the usual Betfan/Bet Kudos staking plan of 5 points per bet and instead stakes between 1 and 3 points (although on some occasions this can reach the 5 point mark). Unfortunately, I see far too many 3 point bets for my liking (this is a method that can be employed to make profits seem higher than they are). In terms of the strike rate, Win King has been operational since September 2016 over which time it has attained an average 33.16%.

How does the product work?

The information about how Win King works manages to be both helpful, and obfuscating at the same time. Malcolm has supposedly always been “fascinated in horse racing and finding a winning strategy”. Bet Kudos then go on to talk about how he read a number of books on this topic, each looking at different methods of identifying potential winners and how different systems ultimately look at different things in a winning horse .

This supposedly culminated in a period of extensive personal research in which Malcolm aimed to “investigate deeper” and look for the vital information that would allow him to automate as much of a system as possible. This was supposedly achieved after a few months of work. This is something that I will admit is plausible, at least hypothetically, however I would expect something like this to take longer than claimed.

What is the initial investment?

The setup that Bet Kudos have in place for Win King is a rather interesting one as there is only one option available if you wish to purchase the service. This is a 90 day membership at a cost of £75. This is (as Malcolm points out) a competitive price of £25 per month, however you should keep in mind that you would have to pay the cost upfront.

As is typical for any product from the Betfan group, Win King rather unfortunately doesn’t come with any real money back guarantee. Betfan say that if somebody issues a refund request, they will review this, however they are rarely offered.

What is the rate of return?

Since it went live in September 2016, Win King has made a profit of 281.24 points. This figure is respectable enough given the time scale, however where it stands out for me is that the staking plan for Win King is relatively conservative (at least by Betfan standards). In this period there has been just one losing months, whilst the successful profitable months have shown a relatively consistent growth.


I have to hold my hands up and say that despite my efforts to find negatives, I can’t really see anything wrong with Win King however this isn’t the complete picture. When I cast a critical eye over a service I am constantly looking for how it has performed, what the potential is for the service and how it can go wrong.

Usually, upon reflection, there is some kind of bias one way or another with a service demonstrating (for example) a dangerous ability to get long losing streaks going or to recklessly recommend big bets on very long shots. In the case of Win King however, I just can’t see it leaning one way or the other really.

In fact, the only real criticism that I found is that the volume of selections can be pretty high. This moderateness can be problematic as well as beneficial for a tipster service as when it is placed in context of its contemporaries, it can look like it falls short and this is where Win King trips up. When it is laid next to other tipster services.

Whilst there is some value for money to be had in Win King, there are services that offer more. Whilst Win King has ultimately made a profit, this could be more. Whilst the strike rate is more than enough to sustain the service, it could be more, especially given that the odds that you are backing horses at aren’t that high.

For some people, Win King will be a decent service that will likely make them a bit of cash and they’ll be happy with that. Having looked at the wider market however I know that doing nothing wrong is good enough so to speak.



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From: Simon Roberts