Winning Tips Review Steve Appleyard

Winning Tips is a new to market horse racing tipster service which is offered by Steve Appleyard. Supposedly, you can make a very substantial income by backing his tips.

Introduction to Winning Tips

Over the last few months, there have been a spate of tipster services that all claim to be able to provide a massive income. In and of itself, this isn’t anything new. For every genuine tipster, I reckon there are probably five who aren’t. This makes navigating the world of tipsters a bit of a difficult thing. Especially if you don’t know what to look for.  I’ve been doing this for a long time though, and I recognise some red flags before they’re even raised.

This brings me to today’s subject. Winning Tips. That’s one hell of a name for a tipster service, right? Steve Appleyard tells you everything before you even read his sales material. Sales material filled with pictures of sports cars, massive houses, and piles of cash. Combine that with the headline that says that his technique “will turn a £5 Punt into £1,300 EVER WEEK”. Well, it’s easy to get caught up in the notion that you too may soon be rich.

Unfortunately, I have a lot of questions about Winning Tips. Because as great a job as Steve Appleyard does of trying to sell himself and his service, there is just a lot here that doesn’t add up. Now, there are very good reasons for this that I will explore over the course of this review. But what I will say is that it doesn’t exactly bode well.

What Does Winning Tips Offer?

Typically speaking, when it comes to what a tipster service actually offers, it’s a pretty straight forward discussion. I’ll talk about the set up of the service, what kinds of bets you’ll be placing, and create some context for the results. There is little abstraction there. With Winning Tips though, Steve Appleyard takes a different angle. Because according to him, you can use it for the following:

  • Learn about horse race betting
  • Establish a sustainable income
  • Make losing runs a thing of the past
  • Build up your betting capital
  • Become an expert in horse racing
  • Quit your day job
  • Have a lot of daily enjoyment

That is a hell of a lot to offer for what is, if I’m really blunt, a very basic horse racing tipster service. Because despite all of the big talk that Steve Appleyard talks, that’s what I believe you’re ultimately getting with Winning Tips.

Really, this is a very standard near daily horse racing tipster service. Steve Appleyard sends out his tips directly via email, says that you have to take just 5 or 10 minutes each day to place them, and reap the rewards. Now, there are a few exceptions that I take to this. Namely the fact that the content provided in those emails for Winning Tips is… Well, it’s a bit naff.

Steve Appleyard really does provide the bare minimum that you would expect. This means that if you want to get the most out of Winning Tips you need to spend some time on an odds comparison site. Now this is something that I recommend for a lot of tipster services, so why is it such a negative here? Well, even the most questionable tipster services I’ve looked at aren’t quite as full of BS as this.

The fact is that there are a number of reasons why getting the best possible odds out of Winning Tips is important. Firstly, there is the fact that I don’t really believe that you’ll be winning particularly frequently, something I will be revisiting. But also, you just aren’t dealing with what I would consider to be necessarily good value bets.

In terms of the bets themselves, well, Winning Tips is a horse racing tipster service. There are some limits that the sport brings to betting. From what I’ve seen, you’ll generally be dealing with straight win bets, but there should also be some each way bets as well (if history can be expected to repeat itself).

Whilst I’m on the topic of bets, I want to touch on the volume of bets. This is one of the least controversial areas of Winning Tips. It appears that you’ll only be dealing with a small handful of selections most days. This means that at the very least, when you have to go hunting down the best possible odds, you don’t have to do too much of it.

With all of that out of the way, we can turn to a few areas where Winning Tips categorically isn’t forthcoming with information. Now, in theory, that doesn’t necessarily have to be the be all and end all. However, the information that Steve Appleyard seems incredibly keen to obfuscate all pertains to some quite important numbers.

First things first, there doesn’t seem to be a staking plan. At no point does Steve Appleyard talk about how much you should be staking, how much he stakes, what kind of betting bank you should have in place. All of which is incredibly important information. There are multiple reasons for this, but the most immediate thing that stands out to me is that all of the income claims are in pounds and pence.

This means that when Steve Appleyard talks about Winning Tips making £5,500 per month, that number could be anything, but this is another point that I’ll talk about later. Of a more pressing concern is just how exposed your betting bank may well end up being.

You see, Steve Appleyard doesn’t provide any sort of strike rate. As such, there is no way of really knowing how often you can expect to win. Now, presuming a level staking plan of 1 point per bet, I’d want about 150 points set aside for Winning Tips. Because the unfortunate fact of the matter is that I genuinely believe that the  

How Does Winning Tips Work?

There are two very different aspect to the sales material for Winning Tips in terms of how it all works. Firstly, there is the headline. This makes reference to a “Former Odds Data Compiler” who is revealing his simple technique. Of course, this is seemingly Steve Appleyard. This is also something that isn’t ever mentioned again in the sales material.

The other element also pertains to who Steve Appleyard supposedly is. We’re told that his father was the publisher of Sporting Investor. A post war betting magazine. There is an implication that this has imparted some extra wisdom somewhere, with the sales material for Winning Tips talking about how time has been spent perfecting methods and that “none dare to question Steve’s superiority”.

Of course, what is noteworthy about all of this is that it doesn’t actually tell you anything about what the selection process for Winning Tips really entails. Something that is quite problematic for me. I don’t expect anybody to lay out in detail what their approach actually is, but some insight is important. At least enough for consumers to make an informed decision.

It isn’t even like you get any sort of proofing that you can look at to get an idea of what to expect from Winning Tips. Steve Appleyard is pretty much just asking you to take his word on the fact that he can deliver profits based off the above mentioned statements. One of which isn’t really touched on again.  

What is the Initial Investment?

At first glance, it would appear that there is only one option available for Winning Tips. This is a one time payment of £27 plus VAT which gives you access to a produce called AutoBet 500. A name that is familiar to me and ultimately, is very important. If you are so inclined though, you can stick around on the website where Steve Appleyard will offer you a discount. This gives you access to the same AutoBet500 product  for £17 (plus VAT).

It probably bears mentioning that Winning Tips does come with a 60 day money back guarantee. This is something that is backed up by the fact that the service is being sold through Clickbank. And making for one of the few things that I can unequivocally say is a positive, Steve Appleyard does very prominently display this fact.

What is the Rate of Return?

In terms of the income potential, I’ve already touched on the main claim of £5,500 every month. A figure that is seemingly based on the headline which claims that you can expect to see £1,300 every week. Of course, there is no information on how much Steve Appleyard has staked in order to achieve these profits. This could mean Winning Tips is on 5.5 points per month to £1,000 stakes, or 550 points per month to £10 stakes.

Elsewhere, Steve Appleyard shows us a highly questionable screenshot of his bank account which shows more than £100,000 in there, as well as different betting accounts. Where the numbers get really interesting are in the testimonials for Winning Tips. Here people claim to have made £7,822 in 4 weeks going all the way up to £48,226 in 6 months.

Conclusion for Winning Tips

Let’s be honest for a second. Steve Appleyard’s sales pitch for Winning Tips is… Well, it’s a bit over the place. From that initial claim of selections coming from an odds data compiler, to some inconsistencies in the profits, and just a general lack of information on pretty much anything. That for me is a problem.

Another problem that I have with Winning Tips boils down to the tone that the marketing takes. Firstly, there is that story in which Steve Appleyard claims to be the son of the founder of Sporting Investor. Now, this is something that is difficult to disprove based off my research. But I will say that that I haven’t been able to find any evidence to corroborate this story.

But that is only a part of it. If I’m completely honest, I just find it a bit distasteful. When you’re told things like “Steve is the only man who WILL turn your luck around starting today”, that reference to “Steve’s superiority”, and a claim that “So long as you are willing to follow Steve’s advice TO THE LESTTER, you can’t go wrong”.

Well, these statements are all well and good. But let’s not forget that there is absolutely zero evidence backing those claims up. You are taking them entirely on face value. Something that I really don’t recommend when it comes to a tipster service. Let’s keep in mind that Steve Appleyard is the only one who definitively stands to benefit here.

But all of that pales in the face of the fact that ultimately, if you sign up for Winning Tips, you aren’t getting the product that you pay for. There are a lot of reasons to be unhappy with a tipster service, but if you are paying for one thing and getting another… There aren’t many reasons that rank higher than that in my book.  

And the truth is that even before I started to look at Winning Tips properly, I was a little suspicious of things. As I said way back in the intro, I’ve been doing this for a long time. And just the layout of the website for Winning Tips and the images used were instantly recognisable to me. Something that typically isn’t for the best of reasons.

Unfortunately, this has proven to be the case. The frustrating truth is that I’m almost used to the way so many tipster services conduct themselves. That is to say through questionable means. And whilst I could have wrapped this up by simply pointing out the fact that I’ve looked at 3 other products this year, that have all just been AutoBet 500. I think it’s important to point out that there are wider problems.

The truth is that between the ridiculous claims and the general tone, I can’t help but feel like all of the marketing has been designed to appeal to a certain type of consumer. The way it talks about an old betting magazine and how that carries weight. The way Steve Appleyard is dismissive of “millennials and Gen Z”. As if to encourage a certain type of… Older school bettor, shall we say.

But the fact of the matter is that Winning Tips simply isn’t a service that is worthwhile. It isn’t even the service you sign up for. There is no way at all that I could say that this warrants even the small amount of money that is involved. The fact is that of the previous products that have ultimately proven to be AutoBet 500, none of them are left anymore. And I believe that Winning Tips will go the same way after that 60 day money back guarantee has passed.  


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From: Simon Roberts